Ludy’s stories of cruelty and madness

Recent developments in e.g. the Middle East show, once again, that civilisation is nothing but a thin chrome layer that over time will peel and flake. One of our Zartians, Ludy, made a series of literary paintings based on old stories that suddenly seem very contemporary.  Her paintings remind us that cruelties and atrocities are not a new invention. “The Green Ionian islands on the West Coast of Greece are the place where I travel around a lot”, she writes us. Here she picked up many stories and recycled them into paintings. Ludy: “Some of these stories, describe such cruel behaviour that I felt a need to tell what happened in a series paintings”.

Portrait Inside, see below, is about an aristocrat’s daughter, who falls in love with a poor village boy. This enrages her family and especially her father who locks her up in a convent. But her lover does not give up and brings her a serenade. When the father hears about this he loses it completely and comes to a most horrific solution: he beheads the lover. Then keeps the poor girl locked up in the attic with the severed head of the man she hoped to marry. Short fuses they had”, Ludy tells. And if no one saved the girl, she must still be locked up somewhere.

Ludy-Portrait inside

 

Zart does not have the complete collection of Ludy’s work but showcases 4 pieces. Check her artist page to see more.

Ludy’s page >

 

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Skyscraper, I love you

Skyline Tokyo Photographer: B.Bampbell, Source: Flickr

Skyline Tokyo Photographer: B.Bampbell, Source: Flickr

 Underworld’s Mmm, Skyscraper I love you could have been written for our Zartist Coen Pohl. Graphic designer Coen Pohl has a fascination for cities in general and skyscrapers in particular. Pohl’s works are graphic interpretations of big cities and massive buildings. The bigger the better. What is so interesting about urban landscapes? “ It intrigues me how people live there”, Pohl starts to explain. “ How life in the city is organised is far more interesting then nature for example. Seen from above, a city resembles an anthill.”

Pohl obsessively follows new developments on his favourite website, www.skyscrapercity.com. Pohl: “I spend a lot of time on that website. You can see all kind of building projects from all over the world. There is a section for every country. Members upload updates every day. You can see anything that happens on a construction site. From London to Shanghai.”

Don’t look down

Don't Look Down, Coen Pohl

Don’t Look Down, Coen Pohl

Don’t look down is the result of Pohl’s experiment with perspective. “I fancy heights with a wide view over a big city. And a good skyline. In Don’t look down, I wanted to combine height and skyline in one image. It is almost as if it has been made with a fish eye lens or as a panorama. I wanted to make people experience depth, the feeling you get when you are standing on a tower and look down onto the streets and buildings.

World’s tallest Skyscraper

Pohl’s favourite skyscraper construction site is The Kingstower in Jeddah, Saudi Arabia. “The Saudi’s are building an incredible tower of more than a kilometre in height. Imagine that in the middle of the desert. Economically it is a bad idea to build skyscraper like this. There is no demand for such a project. But it is amazing to see what the human race is capable of. That it is possible”, Pohl tells with enthusiasm.

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Pochemuchka design: collage art as integrated design

All things change and we change with them. This is the leading idea behind the collages for Zart by Esther Vreeland, aka Pochemuchka Design. Pochemuchka Design is best known for her collage art. Vreeland is not too fond of the label ‘artist’ but would rather be seen as a designer. Together with Zart she also started to produce what could be called integrated design concepts. Integrated design is a term borrowed from architecture referring to a collaborative designing method that requires multidisciplinary teamwork. From beginning to the end, all stakeholders are involved in the design process. Vreeland is a master in remixing all kind of elements into one total design. The product, formerly know as artwork, can be a large visual or a room. In the end, it is the juxtaposition of smaller design elements that tell a story, make up a collage.2014 zart esther vreeland

Catchy Sketchy Style
Is there a Pochemuchka style? ”I do not have one way of working”, Vreeland says,”although I do have to admit that I often use simple cut and paste techniques. I take cut outs from drawings. Somehow that feels a bit mysterious because you do not know in advance what story will come out in the end. What remains to see after the cut out process is just one isolated part of the original image. If you assemble all pieces into one new work, it resembles a sketch. Vreeland reaches a sketchy effect or ‘look and feel’ if you want, by adding (hand) drawn elements to the collage”.

Visual dj-ing
Vreeland’s collages work might best be seen as a remix of little stories. Like a DJ mixes records into new tunes, Vreeland mixes visuals. She singles out a story line, cuts it up and remixes it into a new form, a new scene. Being born and raised in Amsterdam Vreeland saw some big transformations. The process of change is one of growth and decay, of construction and deconstruction. Vreeland:”I was born in the Runstraat. One of the Nine Streets and have seen the city transform. When I used to live there, it was a working-class street. There were a grocery and a druggist and we had the milkman downstairs. Many people still used coals. Now the Runstraat is one of the Nine Streets. The grocery is is some posh beauty parlor. Everything has changed, of course. If you look at our constant changing world as a story, it becomes a tale of continuously constructing and deconstructing all kind of things. Many things happen all the time and these events leave their traces.”
elevation montage 1 imgur_Collage
Vreeland picks up traces everywhere. Elevation Montage is full of such traces. “Sometimes I peek through a window and I wonder what is happening inside” Vreeland starts to explain the origins of this work. “And so many things happen. Behind every door and window a story unfolds. There is a scene everywhere. A city is a place of coming and going of people. It has a history of many things happening. Now and in the past. I used to live I a house where someone hanged himself. One of my friends was scared to come and see me there because of what happened. I felt that was nonsense because good and bad things have happened everywhere all the time, for centuries”.

DIY adventures
“Every window tells a story. I wanted to breathe life into all the little houses, so there would be a small face everywhere”, Vreeland continues. Since one can’t go around and take pictures of people in their homes, Vreeland just looks for pictures on the internet that somehow grab her attention. “Like this man’s letter” she says while she points at the small image in the top left corner of Elevation montage. “Who is that man? You can look at it and make up a story. This gives me a feeling of adventure and traveling without GPS. As if anything can happen. If you would place all the small images in another context, you will get a completely different story ”.

A Panorama for the Zuiderbad
To Vreeland collage is the art of remixing daily life. Because there is so much choice –take a look out of the window- it is difficult to limit oneself. It is not a secret Vreeland prefers to make commissioned work.“I like a clear starting point”, she tells. In the image below is a work specially made for the Zuiderbad, the swimming pool situated next to the Museumplein. In it you can see how images and important places like the Rijksmuseum and the fire brigade, images from the past and present relevant context collide into an enormous panorama of 60x 1.80.
Zuiderbad Original kleineri]
Red bricks and tourists
“The only guiding principle for creating this panorama, was the client’s idea about what should be in the image. The Zuiderbad wanted a large visual of the front of the building. So that is where I started. In front of the building”. Vreeland worked together with illustrator Steve Dumayne. “I usually work with preliminary study. Steve had the idea to go to the Museum square and to take pictures of things that happen on the square and the general surrounding”, Vreeland says about the working process. “
referentie - kopie
The Zuiderbad lies in one of the most touristic areas of Amsterdam so we had to get some tourist in, that was inevitable. But the old gangster car happened to be there as well”. When Vreeland and Dumayne started with their mood board, the first thing that jumped to the eye was the colour red. “If you sit down in the area you will see that all buildings are built with the same type of red stones”, Vreeland continues. On the corner is the fire brigade with its red cars as well. The red bricks form the unifying factor in the panorama”. Historical context “In our first draft”, Vreeland says, “we added some traces of history and superheroes to stress the importance of the surrounding buildings. The building on the right used to be the Velox cycling school. This is where people used to learn how to cycle. Now it is called the Veiligheidsgebouw, the House for Safety and Security”. In our first sketch, I put superheroes behind the windows to reach a sort of vigilante effect. This idea was rejected, unfortunately. So I replaced the superheroes for figures from Rembrandt’s Nachtwacht and this way kept the spirit of the Veiligheidsgebouw and at the same time linked it to the Rijksmuseum.”

Book us
You can book us for redesigning your place, hotel, lobby reception or a custom made large visual
through the contact form. See work by Pochemuchka design http://www.zart.nu/portfolio/esther-vreeland/

Schermafbeelding 2014-11-06 om 12_Fotor_Collage

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‘I am my own Model’

2015 Close up Sim I am my own model

‘I am my own model’ (Sim 2014). A simple and complex sentence at the same time. In the works you see here, Round and Round and Circles, fine artist and illustrator Sim used a camera with a self-timer and some large screens as a starting point to get the work going. Very refreshing is that you are not looking at a regular selfie. Neither are the works made as a comment on body politics. There are also no hidden feminist statements about the search for a female visual language. Sim uses images of herself for no other than practical reasons.

 

2015 Close up Sim I am my own modelSim:”I have been searching for models for a very long time. Either they have limited time or they are too expensive. So I decided to be my own model. “In the beginning I had to get used to the idea of seeing myself as an image”, Sim admits. “I had to get over the feeling to start correcting things about myself. At the same time it felt comfortable to paint myself, Sim tells. “How can painting your own contours feel strange? I do not look at all kinds of imperfections I could find but focus on form and posture”.

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Close up: Pochemuchka Design

”I work with ordinary pictures I run into on the internet. Or images I cut out from magazines or even find on labels. Usually, one element in this picture draws my attention. I remix all these cut up elements in order to tell a new story.” (Pochemuchka Design- a.k.a Esther Vreeland 2015)

elevation montage - Close UpPochemuchka Design by Esther Vreeland mixes iconic elements from different cultures into a new story.  She calls this technique Fusion Graphics.  Zart couldn’t agree more. More more more? See our artist section under Pochemuchka Design.

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Art will not be silenced

#jesuischarlie

"Freedom is not a given. It has been conquered. People fought for it. Freedom too often has been written in blood.  So artists, creatives and journalists, keep working. When, where, and while you can. Above all, because you can." (By a Zartian Anonymous)

“Freedom is not a given. It has been conquered. People fought for it. Freedom too often has been written in blood. So artists, creatives and journalists, keep working. When, where, and while you can. Above all, because you can.” (By a Zartian Anonymous)

 

 

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Great Art on a Small Format

kunstverhuur, canvas, plexi, acylic glass, frame,

New at Zart: High-quality prints on canvas or acrylic glass (Plexi) in smaller sizes. Where everyone else wants to go bigger, Zart takes the super-size trend into another direction. Zart goes from Large to Medium. This way we hope to make our collection even more accessible. Art should be for everyone and Zart makes it possible. A smaller size means a better price!

From print to frame

Comparing a print on canvas to a print on Dibond is hardly fair. The end results are radically different. What remains the same is the super high quality of the print. As you can see on the collage below, we take great care of all details from the beginning till the end. At Zart, we do not publish large editions. Our collection demands great craftsmanship from various parties, the artist, our printer and our framing fabric. Therefore, we are extra proud to be able to give you our special canvas – and Plexi deal.

kunsteverhuur, canvas, plexi, acylic glass, frame,

A step-by-step overview of how your canvas gets framed.

Canvas deal

All works on canvas are printed in a limited edition of 30 pieces. You print is delivered signed and numbered bordered with a frame. The price of a canvas print is €425,-. Those who want to rent a print pay €25,- a month for the minimal period of 6 months.

Canvas Print

Period

Limited edition

30 pieces

Format

70×70 cm

Buy it

€ 425,00

Forever yours!

Rent A

€ 25 a month

6 months

Rent B

€ 20 a month

12 months

Frame

yes

Plexi deal

All prints on plexiglass are printed in a limited edition of 60 pieces. Works come signed and numbered with a suspension system. The buying price for a work on acrylic is €195,-. In case you want to rent it for half a year, the price will be € 15,- a month. Those who rent if for a year can do so for just €10,- a month!

Acrylic Glass (plexi)

Period

Limited edition

60 pieces

Format

60×60 cm

Buy it

€ 195,00

Forever yours!

Rent A

€ 15,00 a month

6 months

Rent B

€ 10,00 a month

12 months

Suspension system

yes

 

For more information on the availability of individual works, see our Artist section or call Zart.
T.  020 337 77 39 
/ M: 06 49 37 02 54

 

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Beazarility’s Streets of Amsterdam

Beazarility is the artist name of Lars Brehm, creative designer and mixed media (z)artist in daily life. Zart caught the attention of Beazarility just in time. Not because he will be on a long holiday, on the contrary, but because of recent successes. Brehm may soon belong to the select group of most wanted artists as he will be exposing his work at the prestigious art fair Art Basel Miami as a member of the Amsterdam Street Artists collective (ASA).  He is invited to participate in the collective as an artist because his style and motives as expressed in the diverse range of works are deeply rooted in street art. Or “the street” as he says himself.

zart beazarillity blog
Street Art

Who takes a look at the work of Beazarility will immediately see that anything he creates breathes Amsterdam. The city itself is at the centre of his work an defines both form and content. The streets of Amsterdam and street life come back on a very regular basis. Hence Brehm at a certain point was labeled as “street”.  Brehm who is basically a graphic designer, was a bit surprised about the invitation by ASA at first, as he never thought he was actually making work that would fit in the category street art.

One is inclined to associate street art with graffiti art. All hand work. He tells us that he felt a bit intimidated in the beginning by the skills of his ASA colleagues. “ The other artists”, Brehm explains,”are all working with paint and spray cans, they can do a live performance,  I just draw and scan or use photo’s then in the end i put everything together by the computer. I am a digital artist. This different way of working made me a bit nervous at first”.  Brehm’s ties with the street art scene are most obviously present in his works Skull Onbenul, The Eye of the City and Amstellodami Prostitutia. Whatever label anyone wants to put on Brehm, Zart loves him anyway.

Recurrent Motives– Skulls, Red Light District and Repetition

The skull seems to be a recurrent element in Brehm’s work. When asked about the skull motive Brehm says” I find skulls very impressive for some reason. On the one hand it is a dark symbol. I like dark elements, especially in combination with colour. To contrast it. To colour the dark. Skull Onbenul is inspired by the Mexican sugar skull “. The sugar skull is part of the traditional Mexican holiday, Dia de Muertos. Day of the dead symbolises death and rebirth.

zart beazarility skulletjes

Skull onbenul

Skull Onbenul means so much as ‘skull ignoramus’. This  is a work that has a special place in its creators heart. Brehm kick started his career as a mixed media artist with exposing a work at the Stedelijk Museum in Amsterdam during the Museum Night’s “50 minutes of fame” in 2007. While most artist have to work for years to get picked up by any museum, this Zartist just sent some work in for a contest and was singled out right from the start by the Stedelijk Museum. This piece was Skull Onbenul.

Red Light- an ode

The transition from one thing into another, from the old into something new, from darkness to light is obvious in Brehm’s work but very explicit in Amstellodami Prostitutia and Stranger at Red Light. The first work is an ode to Amsterdam’s most famous area, where as the second incorporates a firm critique as well. Brehm’s works expresses a nostalgic feeling on the vanishing of the oldest part of the city and at the same shows it in its contemporary form.  A clever blend of the old world and the new. The city of Amsterdam, especially the Red Light District, has been radically transformed. The Red Light District has been heavily under attack and is now reduced to a few sanitised streets. “Amstellodami Prostitutia celebrates the raw edges of the city, the dirt and the vile”, Brehm explains. “This raw side has been an inspiration ever since I was a boy. It is a pity that this part of city life slowly disappears. If one can still find it at all. When I see a movie in which people fantasise about Amsterdam, I realise at the same time how privileged we are to live here.  I try to give the old red Light and its new form a place in my work” Brehm finishes.

zart beazarility blog beel 2

…a critique

Brehm at the same time acknowledges that the famous district has a dark side as well. He is nostalgic and critical at the same time. He vision is shown in Stranger at Red Light. The image draws the eye of the viewer literally into a black hole. It mirrors the feeling a stranger in Amsterdam must have when he wonders through the night, crosses the bridge to the Red Light District and finds himself suddenly in a “black hole”.   It creates a feeling of estrangement and makes you feel lost. Brehm makes you literally go wondering around in the dark here.

Repetition

Another motif we see in the work of Beazarility is repetition. Brehm’s love for repetitive patterns becomes very clear in The Eye of the City. The repetitive pattern of the houses and its round form mirror the architecture of the city that is build in a round form around the canals. “I am a graphic designer after all, i like patterns and to go wild with colour”.

More?

Who wants to see more of Beazarility can contact Zart or have a look at Brehm’s website.  Brehm will be up to some interesting projects in the near future. He plans to launch a nostalgic t-shirt line and of course be busy with preparing the Amsterdam Street Art project. We will keep you posted!

zart beazarility blog repetition

Zart: www.zart.nu
Amsterdam Street Art: https://www.crowdaboutnow.nl/asagoesmiami
Beazarility: http://brehmstorm.nl

 

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Enjoy the Zart experience

4 good reasons to make an appointment !

Don’t go anywhere! Zart will come to you. All you have to do is to check your agenda and make an appointment. One of our employees will come to your home or office to give you a private peek in our collection. What is better then having a small exhibition in the comfort of your own place? Here are a few good reasons to get the Zart experience:

1. “It looked different on the web…”

Yes we know. You can never get the feel for a work of art if you do not see it real time. In the place you had in mind for it. In the evironment where it will hopefully stay for a long time. By showing you several works that migth be of interest to you. We hope to make you “experience” the work. You will be able to feel it and see where it fits best. This is a great way to see if the piece you liked at first sight is really what you had in mind.

2. Zart’s prints are valuable

Our dibond-prints are produced with the greatest care. We made it our objective to keep art available to many by pricing the work as such. However, it is not a poster you buy/rent or lease. It’s a work of art. The pieces need proper care and in this way we can give you all the information you need to keep it in the most perfect condition.

3. Sharp prices

Rent, lease or buy? Once you have chosen one or more works, Zart will make you a financial proposal. When you like to rent a couple of pieces for a longer period of time an have not decided yet what to do -rent or lease?- You may want to negotiate the pricing model. This is easier when you talk face to face. Remember, we try to make purchasing art as easy as possible. Completely painless!

4. Special offer

Next month we will start a massive discount action. Make an appointment now and make sure to have the first choice. After all, the works are produced in a limited edition. Sold out is sold out.

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Renting art is painless

Renting art is painless.

5 Good reasons to rent an artwork

The main reason why people buy art is simply because it makes one feel good. Renting art can make you feel even better. Buying art could be compared to buying clothes. It involves a risk. You just bought that great suit. When you get home, you discover that there is no matching shirt, the sleeves are too short and doubt settles in. Was your purchase worth the money? Unfortunately the receipt disappeared mysteriously. Taking the suit back to the store is no longer an option. As a result you feel uncertain, frustrated or even angry. If you buy art, you might end up feeling the same way. In that case, why do you not consider to rent an artwork? Renting art is absolutely painless.
5 good reasons to rent instead of purchase a work:

1. Impulse Buying is history

We all know that feeling: in the spur of the moment you take that unplanned decision to buy something. Once you purchased the piece, there is no way back and you start to doubt your decision. When you decide to rent a painting, there is no such pain. At Zart we help you to make the right decision without a financial risk.

2. A fixed price

How do you know the work you bought is not overpriced? How can you decide upon its value? The truth is that you can never be sure the price its worth the value. As a result you will probably override your budget. Renting a work avoids the question of price and value all together. When you rent a piece at Zart you get it for a fixed price, namely: €25,- a month.

3. A reliable partner and good advice

Most art lovers who want to buy a work, do a lot of research first. What they find is a lot of different information about a piece of art coming from a lot of shady sources. This creates insecurity. How do you know a work is real? How do you know it has not been stolen? In Zart you will find a reliable partner. When you rent from Zart, you know what you get, where the work comes from, and how many prints have been made.

4. Taste

Collecting art is a matter of taste. We don’t doubt your good taste, but your partner, colleagues or flatmates may do. Renting art is painless with respect to making choices: you can’t go wrong. If others object to the work of your choice, Zart offers the possibility to take back the work.

5. Instant make-over

Sometimes a space just needs a new look. Or you may be relocating and the new building has a totally different atmosphere then the old one. The old works just do not add anything to the new space. In that case renting a few works is attractive. It is an affordable way to quickly give any place an instant contemporary look and feel after your personal taste. See our latest collection of prints at www.zart.nu

 

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Schrijvers en Zart-kunst bij Baut

Herman Brusselmans, Christophe Vekeman, Saskia Noort en Kluun droegen zondag 23 februari in restaurantBaut voor uit eigen werk . Op de achtergrond: Zart-kunst van Coen Pohl en David de Leeuw.

brusselmans1

 

Het is niet iedere dag dat je een viergangenlunch plus verbale lekkernijen van bekende Nederlandse en Vlaamse schrijvers krijgt voorgeschoteld. Zart-man José Verspui en zijn 2 kunstenaars genieten ervan, in het hippe restaurant aan de Wibautstraat.

Terwijl de honderd genodigden hun tongen laten strelen door paddestoelensoep, dikbelegde natuurbroodjes, paddorisotto en fancy toetjes, trakteren de schrijvers hen op de verhouding man/vrouw, zelfmoord, seks en poep met de geur van uiensoep (u mag zelf raden wie wat in de mond neemt). En geloof het of niet er is ook een konijn dat zingt.
cp1
De Amsterdamkaart van Coen Pohl voegt een strakke en stijlvolle blikvanger toe aan de kleine schemerige VIP-nis met lederen bank en fauteuil waar het drietal zit. En de magische Amsterdamreflectiefoto’s van David de Leeuw wedijveren met de bekende schrijvers om aandacht. Gelukkig hangen de vijf werken van Zart er nog tot half april. In gelimiteerde oplages, maar Zart verkoopt en verhuurt ze tegen een schappelijke prijs. Topkunst die betaalbaar is. Komt dat zien!

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