Huis aan huis in Weespersluis

Weespersluis.

Al voor de coronacrisis heeft Zart in het nieuwste gedeelte van Weesp vele muren gevuld met prachtige kunstwerken. Verschillende ex-rentals zijn ingelijst afgeleverd en zoals we gewend zijn, ging onze favoriete kunstenaar Narouz Molter weer erg hard!

Helaas konden we voor de coronacrisis niet alle bewoners van Weespersluis verblijden met een goeie kunstdeal. Gelukkig hebben we de draad weer kunnen op pikken. We are bringing art to you again!!! Eindelijk kunnen we nu ook “Abstract with yellow and pink” van Narouz Moltzer in het echt gaan laten zien.

Bewoners van Weespersluis kunnen ons boeken voor de Zart experience.

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Even better than the real thing

Beter dan het origineel.

“Abstract with yellow and pink” is een reproductie geworden van museumkwaliteit met een levenslange levensduur. Geen waardeloze copy, maar een gecertificeerd kunstwerk. “Abstract with yellow and pink” wordt in een gelimiteerde oplage van 12 stuks door Zart aangeboden. Elke editie wordt geleverd met een door Narouz Moltzer gesigneerd certificaat van authenticiteit, zoals u dat van Zart gewend bent.

Het maken van een goeie reproductie is een kunst op zich.

Deze keer maakt Zart geen reproductie van een schilderij van Narouz Moltzer, maar van één van z’n “pretty little things”. Kleine kunstwerken op papier, die ik in grote hoeveelheden in zijn atelier aantrof. “Kijk maar of er iets voor je bij zit”. Waar moet je dan beginnen? De Zart-collectie kan nog wel een kleurig abstract kunstwerk gebruiken. Moltzer zegde toe dat diegene die ik voor reproductie uitzoek, niet meer als origineel te verkopen. “Abstract with pink and yellow” was één van de weinige horizontale “pretty little things” en nog abstract ook. Dat past goed boven een bank. But it’s little !

Om van “Abstract with pink and yellow” een reproductie te maken die groot genoeg is om boven een bankstel te pronken, ben ik opzoek gegaan naar een printer die het origineel kan vergroten zonder in te leveren op kwaliteit. De Durst lambda printer blijkt de aangewezen machine voor het maken van groot formaat “high quality” afbeeldingen. Er is geen andere printer ter wereld die beschikt over een groter kleurenpalet, maar liefst 68 miljard kleuren. Het fotolab waar Zart mee samenwerkt heeft de beschikking over maar liefst 3 lambda printers .

De Durst lambda printer.

In tegenstelling tot andere printers maakt de lamda printer geen gebruik van inkt, maar belicht fotogevoelig papier. Het papier wordt door 3 lasers RGB (rood groen en blauw) belicht. Via een gepatenteerde, snel roterende trommel wordt het beeld lijn voor lijn opgebouwd. Deze techniek geeft flexibiliteit aan het formaat, zonder dat er kwaliteitsverlies optreedt. (Te vergelijken met 4000 dpi op een inktjet printer). Dit proces maakt het mogelijk om van kleine bestanden hele grote afbeeldingen te maken.

Het belichte fotopapier door een chemisch proces wordt ontwikkeld. Precies zoals dat vroeger gebeurde met foto’s in een doka. Voor de “lambda print” wordt gebruik gemaakt van Fuji Crystal DP II papier. Professionals, zoals musea, galeries, kunstenaars kiezen altijd voor fotoafdrukken op Fuji Crystal DP II papier om hun fotorealistische weergave, natuurlijke uitstraling en een levenslange kleurechtheid.

Groter dan het origineel.

De afdruk is vele malen groter geworden dan het origineel (wel 4 keer zo groot) en ondanks dat is scherpte en intensiteit van het origineel intact gebleven. De reproductie van “Abstract with pink and yellow” heeft het nu het formaat van een kunstwerk wat wel groot genoeg is om boven een bankstel te pronken.

De duurzame afwerking van de reproductie, heeft “Abstract with yellow and pink” precies de uitstraling gegeven waar ik naar opzoek ben.

Plexiglas op dibond.

Door de reproductie te verlijmen tussen dibond en plexiglas heeft het een esthetische en minimalistische uitstraling gekregen. Dibond is een sandwichplaat van 2 aluminium buiten lagen van 0,3mm dik en een kernlaag van zwart polyethyleen. Dibond is vormvast lichtgewicht en temperatuurbestendig. Door de afwerking met plexiglas (plexen) krijgt de afbeelding een extra dimensie met briljantere kleuren, een optimaal contrast en dieptewerking. Een geplexte afbeelding is duurzaam en gaat onder ideale omstandigheden een leven lang mee.

Of de reproductie beter is geworden dan het echte werk zou ik nooit kunnen of durven te beweren.

Het is sowieso een echte Narouz Moltzer !!!

www.zart.nu

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Dirty old hookers

Samen met Bram Kloos hebben we besloten zijn foto’s voor Zart te vervangen door een nieuwe serie zwart-witbeelden.

Bram Kloos (1980) studeerde Psychologie aan de Universiteit van Amsterdam en werkt sinds 2013 als zelfstandig fotograaf. Overal ziet hij composities die de moeite waard zijn. En altijd legt hij ze vast.

‘Dirty old hookers’ is een verzameling details gevangen in zwart-witbeelden, die Bram Kloos eerder op Instagram plaatste. Foto’s van oude roestige haken, van details, symmetrie en bijzondere lichtval. Kleine bijzonderheden die je vindt als je goed kijkt.


Je rent van de ene naar de andere afspraak. Alles gebeurt snel en vluchtig, met een overvolle agenda. Overspoeldt door een overload aan informatie en slecht nieuws. Hoeveel oog heb je dan nog voor de kleine dingen die het leven mooi maken?

Er zijn zó veel mooie kleine dingen. Als je ze maar wilt zien. En erbij stilstaat. Geluk zit niet alleen in grootse, meeslepende liefdesrelaties of in alles hebben wat je wenst. Kijk maar eens naar de weerkaatsende zon in de bolling van een lepel: een prachtig plaatje.

Simpele dingen kalmeren. Zijn fijn om naar te kijken. Zijn een tegenhanger van de zware dingen uit ons leven. Als je de kleine grappige dingen kunt zien, beïnvloedt dat je mindset. En als jij positief gestemd bent, zie je als vanzelf mooie dingen. Zoals het andersom ook werkt.

De uitvoering, het formaat, de oplage en de prijs gaan we de komende tijd informatie over geven. De foto’s van bram Kloos zijn nu al te zien.

Bekijk de hele serie http://www.zart.nu/artists/bram-kloos/

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Moltzer exposeert nieuwe beelden

Expositie XL Narouz Moltzer


Zijn vertrek naar het landelijke Hulten heeft Narouz Moltzer niet alleen rust maar ook nieuwe inzichten opgeleverd. Hetgeen heeft geleid tot een nieuw oeuvre van schilderijen en bronzen beelden. Zart heeft u reeds een fantastische reproductie mogen presenteren van “Make a wish” een topstuk wat hij ook in Hulten heeft geschilderd. We zijn heel erg benieuwd naar nog meer nieuwe schilderijen en natuurlijk zijn nieuwe beelden.

Expositie XL Narouz Moltzer zal plaats vinden In Loft Amsterdam op de Lauriergracht 96, Amsterdam Centrum.

Loft is een prive locatie van ruim 200 vierkante meter en met 4 meter hoge muren. Een uitgesproken plek om het nieuwe oeuvre van Narouz Moltzer te presenteren. Op 28, 29 februari en 1 maart zullen er grote werken, nieuwe bronzen beelden er een homage aan zijn in 2018 overleden mentor Aat Veldhoen in Loft te zien zijn.

Vrijdag 28 februari
Pre-opening
19:00 tot 22:00 uur

Zaterdag 29 februari
Officiële opening
13:00 uur open
14:00 officiële opening 19:00 sluit

Zondag 1 maart
13:00 uur tot 19:00 uur

Zart maakt zeer luxe gelimiteerde reproducties van het werk van Narouz Moltzer om te kopen of te huren. Neem eens contact op . Het is simpeler dan u denkt.

We bring art to you

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Narouz Moltzer gaat hard!

Make a wish.
Sinds onze samenwerking is Narouz Moltzer Zarts best verkopende kunstenaar. Verschillende edities van reproducties van zijn schilderijen zijn reeds volledig uitverkocht.

Narouz Moltzer is een kunstenaar die zichzelf steeds opnieuw uitvindt en niet stopt met werken. Zart is altijd weer verrast wanneer wij zijn atelier bezoeken. Altijd weer anders en toch in zijn eigen herkenbare stijl. Zijn kunst zit vaak tussen abstract en figuratief in. In een misschien wel Nederlands te noemen traditie, zoals Herman Brood, Corneille, Peter Klashorst en anderen.

Trots kondigen we aan een nieuwe reproductie te mogen maken van wederom een fantastisch schilderij, “Make a wish”.

Moltzer heeft “Make a wish” geschilderd op zijn huidige verblijfplaats in een zeer landelijk gelegen boerderij in het Noord Brabandse Hulten. Een absoluut topstuk! Zart had het geluk om het schilderij nog te kunnen digitaliseren voor reproductie voor het verkocht werd aan een niet nader te noemen internationale kunstverzamelaar.

Vanwege de schoonheid, de kwaliteit en de waarde van het schilderij, heeft Zart ervoor gekozen om  te gaan voor het beste van het beste op gebied van reproduceren.

Zart heeft deze keer gekozen voor  een Fine Art Giclee Print, op Baryta papier, geplakt op dibond. Deze print voldoet aan de allerhoogste eisen die door kunstenaars, musea en gallerys aan reproducties worden gesteld.  Als geheel prachtig ingelijst met een subtiele zwarte baklijst.  Het neusje van de zalm dus. Precies wat een kunstwerk van deze statuur verdient.

“Make a wish” zal in een editie van 12 stuks  geproduceerd worden  en wordt met certificaat geleverd.
                                                                         

Letop!  Narouz Moltzer gaat hard!!

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Girl with the pearl earing

Girl with the pearl earing by Johannes Vermeer inspires many artists around the world.   Therefor the Vermeer Centrum Delft organizes the exhibition:

The Girl inspires

0670jpg.jpg

Zart admitted “Pins: Girl with the pearl earing” by Erik Thijssen and it got chosen from 150 submissions made by contemporary artists in different versions.

detail:

Erik Thijssen uses an algoritme that reacts to ligth and dark, translates that to 3D pins and applied it to The girl. Zart made an c-print on dibond with  glossy acrylic 73cm x 100cm and brougth it to the Vermeer centrum in Delft. It’s displayed untill 29th of april amongst 20 other “girls”.
Do not admire one, but many Girls with the pearl. Painted Girls but also photos, sculptures or drawings. The first part of the exhibition is free to visit every day between 10 am and 5 pm, and is located on the ground floor. The second part of the exhibition can be seen on the second floor, which requires an entrance ticket.
https://www.vermeerdelft.nl/en/exhibition-from-april-7-to-april-29/
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Better !

By David de Leeuw.David de Leeuw

After having photographed for five years, Zart and I decided it was time to move on to the next level. No more JPEG images that show tiny but disturbing little artefacts up close, but RAW photography processed into nice smooth PNG images.And the best printing quality to match, ofcourse.

Why didn’t you think of this sooner?, you may ask. Well, to be honest, it didn’t cross my mind when I started from zilch and developed my photography skills. Still developing those, so Zart clients can look forward to a better and better quality.

Dissatisfaction drove me to look for ways to improve on my earlier work. Granted, there are true gems among those (Zart offers those for sale or rent), but it turned out there were a few pitfalls: over-editing, repeating the same old tricks, to name a few. Also, once I discovered the imperfections of my JPEG images when looked at from a very small distance (or zooming in), my irritiation grew. What were those miniscule rectangle compounds of ugliness doing in my beautiful work?2122

Avoiding those traps now is becoming a second nature of mine. To complicate things, my work as an editor for a national weekly magazine doesn’t leave me as much time to indulge in my photo endeavours as before. Plus, I don’t publish most of my pics because most of my pics are rubbish. Luck is half responsible for my successes.

The other half is perseverance, my growing experience and deep-rooted passion for photography. I believe, as does Zart, that my view of the world through a lens is unique, magical and nowhere to be found elsewhere. Which is not a great accomplishment, by the way. I am just a peculiar person.2612bweb

Looking forward to an improved relationship between us.

May the Zart be with you !
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Lucky shot, or is it…?

By David de Leeuw

David de Leeuw‘WOW!’ – I’m sure every photography enthusiast recognizes the feeling when you hit the shutter button on your camera and instantly realize you have a winner here. It happens to me once every 100 shots or so. Not that much, indeed. And while my ‘a day without a good photo is a day not lived’ – motto drives me to pimp and/or fantasize non-existent beauty in my other pics, deep down I KNOW that’s no way to crank up my success rate.

So maybe good things are worth waiting for and I should thank the Lord or the Flying Spaghetti Monster for my luck, or is there a way to trick fate into handing me more WOWs?

David de Leeuw
Fortunately, there is. Luck can be tempted to be on your side. A few tricks I employ to that end:

1 Go out a LOT.

Take your camera with you everywhere you go. That way, when you glimpse something beautiful, it can be captured. Don’t be tempted to let it go, but pause and take the time to take that photo. You never know.

2 Be alert

Pay attention to what happens in the corner of your eye. If something you see gives you that WOW-feeling, even if it’s just like a kind of stir, it’s probably worth your time.

3 Act before you think

Hit the shutter button immediately when something happens quickly but you suspect it might be beautiful. Hey, we have digital photography now! Who cares about a few hundred wasted shots.

4 Get a compact camera

Use a compact camera for maximum reaction speed! Oh wait, that’s just because I lack money to buy one with interchangeable lenses. Skip that.

David de Leeuw5 Gain experience

Gain experience and use it. I now know the temptations of the blue hour, around sunrise or sunset. I especially love it when it becomes the red or pink or golden hour, and when the water of my Amsterdam canals becomes still and reflective. So that’s for timing. I’ve also come to appreciate the shadow and silhouette worlds that backlight can provide: shooting against the sun can produce some wonderful instant mystery. And to that end I like small diaphgrams, a lot.

6 Experiment.

Improve. After too much of the same, I start to bore my audience and myself. Look at pics by famous photographers and be inspired. I try to add more dynamics to my photos. People moving and all that.

7 Leave some room for cropping

Don’t worry about getting it exactly right immediately. Ofcourse tweaking your camera settings is essential, but when not sure about framing the picture, make sure to leave some room for cropping.

And then. Respect luck and accept it whether it decides to lend a hand or to take a nap instead. You’ll see some photos I took posted with this column. They would definitely not have been possible without sheer luck. So thank you, luck. I’ll keep on wandering around to let it find me, and hope it will find you too.

1508e 2

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The Cat Burglar

Being Dutchies, it took Zart a while before we understood the rich historical world of The Cat Burglar, a print by hand of Illustrator Stephen Dumayne. Shortly, a cat burglar is a master thief who makes James Bond look like a douche bag: “A particularly stealthy burglar, especially one who gains undetected entry through the use of agility”, as the wiki describes it. The cat burglar is quite an interesting, almost iconic figure that appears in many forms throughout history.

The Cat Burglar and Other Folk Stories

Zartist Stephen Dumayne is specialised in commercial graphic design and illustrations. His work evolves from sketches on newspapers or small paintings on canvas into graphical work. Dumayne grew up in Wales and studied until 1997 in Southampton. After his studies he set out to create Illustrative oil paintings thematically based on folkloristic – and and distinctive local stories. In the course of time Dumayne switched to making digital work. He ‘digitised’ his drawn and painted illustrations using various techniques. An example is The Cat Burglar.

Dumayne made The Cat Burglar after he read a short story somewhere. A Cat Burglar is invisible, flexible as a cat or spider man himself and he – or she- steals from the wealthy and gives to himself ….

Take a Virtual Tour

Click the links in the image below for historical references.

Charles Peace, the Real Cat Burglar

The ‘real’ cat burglar is probably Charles Peace. Equally hated and admired many stories, both true and untrue, kept being written and told in bars and at fairs. Charles P. was finally caught after many spectacular escapes from several prisons and hanged in Leeds in 1879. The story goes that, again he managed to escape. His death, as gossip tells, was staged and somehow he was thought to still be moving around. He kept unseen for many years because he could change shape. Hence a Cat Burglar is usually depicted with a mask. This Charles P. was front-page news for decades. All the stories gave this master thief a mythical status. Charles P. from living legend to iconic figure.

Iconic figure

The character of The Cat Burglar inspired, of course, above all many copy cats. But also many writers, filmmakers and artists. Think for example of the character Irma Vep from Les Vampires. A famous silent film consisting of multiple series made in 1915 -1916. Or Alfred Hitchcock’s romantic thriller To Catch a Thief. Marvel’s Spiderman can be recognised as a more heroic cat burglar. And the female version made her debute as Catwoman in 1940 in the first Batman comic. However, most of these figures appeared long after Edgar Wallace, a famous crime writer, published his short story “ The Cat Burglar” in 1927.

OMG ! It’s a girl

As history shows,the character of the Cat Burglar is surrounded by mystery. It can be a man, but may as well be woman. In Dumaynes version this remains unclear. He plays with the question whether it is a woman or a man. The illustration is  full of little details that refer to the Victorian era, the period Charles P. lived. The colour palette and the shape of the houses refer to this historical period. But also typical Victorian gothic elements as mysterious architecture with secret doors and hidden staircases, and chimneys damping with cat tails.

More work  by Dumayne is in our Artist section. NB: Stephen Dumayne recently joined FB. Fans can go there and say hello.

To Artist Page >

 

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SALE

GIVE A PAINTING A SECOND LIFE

It has been a hot item for a while: recycling machines, waste and what is more for a better future. If devices can be recycled, why not art? Zart has been working with a recycling model since the company started. Zart rents out and sells reproductions and reproductions only. The originals, including the copy rights, remain the artist’s. Always. When a work comes back, Zart recycles it in the form of an ex-rental-for -sale or rents the repro out a second time. This way of buying and selling saves a great work from a tragic fate: to disappear into a dusty attic, where it will be forgotten.

To give works a second life, Zart has set up a new sales page! It concerns ex-rentals or prints with a little mistake. Here you will find the currently available works. Zart offers a discount of between 25% and 75% at purchase. For the current status and availability of a work, please check our online gallery below. In case you want to see the work ‘live’: make an appointment and we will show you the work in the comfort of your home. Zart offers a discount of between 25% and 75% at purchase. For the current status and availability of a work, please contact us.

PLEASE MAKE AN APPOINTMENT

The collection changes on a daily basis so please contact us when you are interested so we can make an appointment.

Contact us through mail info@zart.nu or call 06 493 70 254.

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Mash Up

By Moltzer & De Kok

Mash Up is the result of a collaboration between code artist Elout the Kok and fine artist Narouz Moltzer. Zart brought the artists together as an experiment in the Mash Up project.The one-time-duo seems an odd couple at first sight. Whereas De Kok with his (often moving) work focuses on virtual space, Moltzer creates monumental works on canvas. Moltzer, apart from his ever growing presence on social media like instagram, does not have much to do with the digital field. However, what binds the artists is that both criticise society and its rules in their work.

Give a few thousand people a few simple rules, or in this case pixels, and you will immediately get a complete chaos, and funny patterns too, since each individual will apply the rules in his own way.

-Elout de Kok 2015-

Sampling Moltzer’s Big City

Elout the Kok interprets Moltzer’s Big City here. The print is literally a mash up of the original. De Kok sampled a part of the painting. He took various samples of interesting parts and tested a few existing software filters before he came up with the final result. To get the image that best expresses his feeling about Big City, he coded a new filter to get a soft and woolly effect.

New York

Moltzer makes what he calls: reaction art. He responds to what happens in his life and the world. Fans can follow him on instagram where he aims to post a painting a day (@narouzki). Big City is the interpretation of New York as Moltzer has experienced at that time. De Kok, in his turn, started working from the feeling that he had for this work. The monumental painting is full of contrasts: on the one hand reflects the somewhat dark and confined space that crowded city is. At the same time it is cheerful, colourful and one gets the feeling that anything can happen anytime because of the painting’s rich details. It is both static and dynamic.

New rules

In Mash up, De Kok rewrites the rules of the city jungle. De Kok softened the bright colors and turns the boxes of the origial painting into soft edged figures. De Kok translates the reality of the concrete jungle in a new friendlier one, by adjusting the rules; by modifying a sample of the Big City with a filter. Wouldn’t it be great if we could change the world tomorrow, by just writing a new filter?

More about the artists

You can see more examples of De Kok’s work on :http://pixel-lab.org/
or http://elout.home.xsall.nl

Follow Narouz Moltzer on Instagram : @narouzki
or check his website: http://www.narouz.nl

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But… but… it’s not REAL !!!

 

David de Leeuw

David de Leeuw

I often use Photoshop to enhance my photographs. Nothing too spectacular – brighten up some parts of the picture, maybe sharpen a bit or remove some ugly details. This, of course, leads to a number of trolls critics who cry out: FAKE! We’re being CONNED! They insist a photograph must not be manipulated, ever.

Most who voice this opinion are blissfully unaware of the fact that quite a lot of the great photographers of the pre-digital era already manipulated the hell out of their pictures in their dark rooms. Strangely, no-one accuses a Jacob Olie or an Eva Besnyö of forgery. They are, and wisely so, evaded by the perhaps somewhat darkly motivated 21st-century comment crusader who strolls across the internet to expose “frauds” – thereby compensating their own lack of exposure.

 

Before & After: find the differences


And hey, what about Rembrandt or Van Gogh? Was it REAL what they did? Maybe artists should stick to copy-pasting reality? Or just photographers? God forbid they show us a world of magic that Is Not Real!

Another “It’s Not Real!!!”-cry emerges from folks who insist the puddles I often use to create reflection images are not real altogether. “There is no canal at Nieuwmarkt!” said one commentator after I posted a puddle picture taken at the aforementioned square. Apart from being obviously vision-impaired (a true reflection and a copied reflection are distinguishable) and unaware of perspective effects (a puddle up close often looks like a big lake) I think some people just lack a little faith. Or a life.

David de Leeuw

Artist Page > 

 

 

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Copying is as Old as the Hills

In Zart’s series Thoughts about Print and Printmaking, we discuss topics based on questions raised by Zartians and Zartists. In our daily life a printmakers, we meet numerous people with ideas and questions. Hence, Zart started to publish a range of articles that will address matters such as copying, authenticity, and status of print in the art scene. Blogger Marceline Geelen gives her view on the matter of copy.

Copying is as Old as the Hills

By Marceline Geelen

Copying of art a dirty word? It’s as old as the hills! The famous Rembrandt van Rijn was so busy drinking, hitting on women and being The Man that he gathered students who could do his job, copying his style meticulously. All he had to do was put his signature at the bottom. Et voilà, a new Rembrandt was born.

What if you live in the mountains, but you love to paint seashores? You go on the Internet and choose a picture or painting – possibly originally made by a well renounced artist and now reproduced by you as if it were the original. Is the painting less beautiful after you copied it?

Good artists, bad artists
In 2014, BBC Culture highlighted an article titled ‘Good artists copy, great artists steal’. Without context, this seems a pretty bold statement, but philosophically speaking, if you dig deeper into the matter, there’s much more than meets the eye. ‘Counterfeiters copy and conceal they are doing so’, is stated in the article. ‘Students copy, as artistic training. Assistants copy, as labor for more famous artists’ (hence Rembrandt, red). ‘But as Sturtevant shows, the border between original and copy, invention and plagiarism, is constantly up for negotiation’.

Authority and authorship
The thin line between art and copy has been a subject of debate for as long as remembered: ‘Sturtevant, who died earlier in 2014 at the age of 89, was faking Warhol and Lichtenstein and Johns – but she was faking the act of faking them too, using the techniques of a parodist  – or criminal forger – for much bolder ends. Philosophically sophisticated but not at all conceptual in execution, Sturtevant’s art actually hinges less on copying than on the big questions of authority, authorship, circulation and history’.

Installation by Elaine Sturtevant

Hyde Park, Serpentine Gallery — “Sex Dolls” (2011), art installation by Elaine Sturtevant. Image: Willard, Source: Flickr Creative Commons

Upper class
If art is only available to look at in a museum, or exclusively affordable for the upper class, what is the sense of it? Why aren’t we all so privileged that we can enjoy our favorite painting every day – above our own couch, in our own living room? Or at least a one-on-one print of it?

We’re positive that none of us will be less impressed by ‘only a print’ of our favorite picture. From experience, we know that we generally lavish our eyes every time again when we look at it, over and over discovering new aspects and details. Details we would never have figured out by just watching the piece of art for a few minutes in a museum or gallery before we head over to the next one. Just sayin’.


 

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Likes, egos and freedom

By David de Leeuw
David de LeeuwI share I lot of my photography on facebook as well as elsewhere on the internet. Aside from (if I’m lucky) ego-boosting numbers of likes, comments are made and often a dialogue with the audience ensues. A ritualistic exercise in futility, I find.
Some examples:

1. ‘Mind the rule of thirds!’

A favourite among some of my followers. The rule of thirds means that the object of your photo should be at an intersection located somewhere else than smack in the middle. That would be more pleasing to the eye. Well, I disagree, even if the principle were true in general. I like a lot of my work, especially reflections, with a horizon SMACK in the middle. I work intuitively, learn as I go and make up my own rules. Reinventing the wheel perhaps, but definitely evolving my way instead of fearfully studying all possible rules and techniques, or maybe attending a boring, ‘let’s drain those sheep of all their money’- kind of photography school, before finally venturing out. Does this make my photographs less pleasing to the eye? A growing number of buyers don’t seem to think so. And neither, of course, do I.

Cyclist, David de Leeuw Amsterdam 2015

2. ‘Make it a square!’

I truly have no idea why people so vehemently propagate square photos. I like all sorts of formats. Broad often makes a dramatic impression, long vertical photographs can both minimise and, therefore, accentuate some tiny detail(s) at the bottom edge. And, most importantly, I DO rather than THINK. My photographs come into existence without much thought, but with just the eye, intuition and experience. That is the ‘story’ and ‘philosophy’ behind my work.

3. ‘You always photograph reflections in water!’

Yes! 🙂 I bloody well photograph what I like. That’s what’s being an artist is about. If you don’t like it, don’t try and make me do something you DO like – go look for artists who cater to your needs. I do what I want and the popularity of my work is a pleasant consequence to me, not a driving factor. I am not an art takeaway – what were you thinking?

Now, this is not to say that I am a very accomplished photographer. Remember, I just started three years ago. I can safely say, however, that a lot of comments originate from people who –when I take a look at their photos- almost never succeed in bringing magic into their work. One can sense they are stifled by convention and obsessed with technique and equipment. ‘I have just bought a so-and-so camera with a this-and-that lense!’ they clamour, and still the results remain the same – bleak and boring, boring and bleak.

My equipment has been, and will be for some time, a modest compact camera – the Panasonic Lumix DMC LX5 and LX7. Suits me just fine and it’s all I need. I can carry it around and use it everywhere. Heck, I’ve seen people make fantastic shots with their mobile phones. Equipment is second to artistry. So, all you would-be critics: surpass me by your works, not words!

Two cities

Artist Page>

 

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3 Common Misunderstandings About Print

As printmakers, we Zartists have to deal with a lot of old-school presumptions about the art of printmaking. The three most prevailing misconceptions regard its status as a ‘copy’, the notion ‘authenticity’ and its ‘value’. Hello art world! It is time to dust of ideas from before the turn of the century and start to rethink the status of print and printmaking. We will raise a few questions here rather than we can provide full answers. The three big But(t)s we often deal with are:

1.”But it ‘s a copy!”

False: it is a remake

To speak of copying is so last century. Copying is dead. Copying is something you do online when you grab a picture someone posted and add a comment to look smart. We prefer to speak of remakes. Why do we refuse to speak of copies? To start with, it is truly an art to make a good print. It is not exactly the case that you can put a painting under a photocopier and expect a good print. Of course a print is a remake of a work and concept that already existed, that can’t be denied. Zart recycles a concept of an existing work and transforms it into a new ‘product’. But you can hardly call it an exact copy. In the words of Zart photographer Bram Kloos: “ Making a print is an art in itself. It is quite difficult to make a photograph of a work and translate it into an exact same image. I do not see why anyone would think of a print as a lesser product. It is a different product. Of course, you are highly indebted to the creator of the original idea when you use a work as a basis, but the prints appear in a completely different form. The material is very different. I fail to see why that is something bad”. Zart couldn’t agree more.

2015 Zart 3 misunderstandings about print infographic

2.”But it has to be authentic!”

A Print is not the same as forgery

In art, buyers want a work to be authentic because being real defines the price and cultural value a work. Authenticity is not one thing. Most of the time people refer to the origin of authorship, though. Who made the work and how do you know it is not a forgery? Printmaking is often associated with forgery. Zart makes its prints in co-authorship with the artist who created a concept, an installation, a virtual work a graphic or a painting. Since we work with living artists we have the opportunity to request a certificate of authenticity. The certificate carries the original signature of the maker.  That way there can never be any misunderstandings about the origin of the works. The works appear in limited editions only. The prints are signed and numbered. What is not real about that? Let’s not confuse a print with a forgery please!

3.”But a print has no value …”

Time will tell

As no one can tell for sure which artist will be of ‘worth’ – money wise, buying art as an investment for your great grandchildren is not a good reason to purchase anything. As art pope Charles Saatchi states in an interview to a journalist of the Guardian when asked what artists will write history: “ General art books dated 2105 will be as brutal about editing the late 20th century as they are about almost all other centuries. Every artist other than Jackson Pollock, Andy Warhol, Donald Judd and Damien Hirst will be a footnote.” So if you are interested in art, you might as well choose a work that suits your taste and wallet. From this perspective, there is a lot to say for a print. Only time will tell who will be classic. In the meantime, Zart thinks it is best to let Zartians decide for themselves what artist is hot or not.

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Bloggers pay attention

A million more things can be said about print and copying, value and authenticity. Do you agree? Do you think our line of argumentation is off the wall?? Are you a blogger or a writer who has something to say about print & printmaking on a slightly theoretical level? Do not hesitate to offer us your contribution! Send us your article. We will be happy to take your work into consideration for publication on our blog. Articles can be sent to info@zart.nu .

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